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It doesnt seem fair that a visual representation can shape a listeners perception of a song. There are plenty of incredible artists that dont fit societys idea of beauty or their look doesnt necessarily match their style of music but that doesnt make their music any less good does it On the flip side a really well executed video can make an otherwise mediocre song seem greater than it is. Go figure. One thing is certain a video definitely shapes the listeners perception of the music its accompanying and Im not knocking this. Its a shame when music videos cause damage to a career but in this day and age they are the most valuable creative tools in allowing musicians to express their craft on another level. Artists like Lady Gaga Alt-J and Beyonc are pushing the boundaries of using music videos to enhance their music in miraculous ways from creating mini cinematic experiences to unusual story lines and special effects to illuminating their whole album in visual glory by creating a video for every song instead of just the singles. Its the artists job to use the music video in a way that helps their music reach audiences in new ways. When a video is done right it can be legendary. In the end thats what art of any form is really all about - making a mark on the world and leaving the audience with something memorable and thought provoking. ____________________________________________________ Felice LaZae is a singersongwriter living in Los Angeles CA. Shes worked in many facets of the music industry from audio engineering to vocal coaching. Her lyric driven music is a mix of bluesy rock with a good dose of soul. To check out and download her new Give It Away EP go to her website atwww. Music videos became a new way for artists to tell a story that might not come across just by listening to the song. It was a whole new world and most artists embraced the new medium but for some it was a career breaking turn of events. 7 WWW.FLIPMAGAZINE.NETAUGUST2015