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As the boho chic look continues to gain popularity Rohini Bedis sexy saris are more in style than ever. Her bright colors flowing materials and classically elegant designs are a great addition to any wardrobe. If your style could use a little more fun and glam- our Rohinis clothing will be sure to make you feel and look like the fashionable princess you are Q How would you describe Fashion By Rohini A Fashion By Rohini is a store where dreams come true. Aside from carrying a variety of different designers its where brides come in to get custom designed outfits for various wedding functions. Thats my main line putting together the entire entourage of the wedding party from the bride to the groom. I am also a stylist and provide the whole look for the wedding with photography videography hair and make up. I also set appointments with the wedding planner etc. at the store so its a one-stop shop for the bride Q How long have you had your store and what sets you apart from other more traditional sari lines A This location is new but I have been designing for over 25 years before I moved to the United States. I sold my line in a lot of the de- signers stores in India Singapore and Dubai. My line is a mixture of east meets west and I have been designing ready to wear saris since I was 25 years old so that its easy for anyone to drape a sari. Q How do you select which designers you will feature in your store AI absolutely have to love the designers work myself before I can sell it. Mainly I aim to add variety to the store so any one client can walk out with ten to fifteen outfits that will not be similar in any way. Fashion By Rohini An Editorial Interview with Rohini Bedi By Alexis Nichols Photography By Tuhan Bedi 13